Hubs

Homologation without borders:

Building a cohesive complience strategy

By Nicola Zorz 

Global Solutions Leader, Repair Optimization and Compliance

At first glance, homologation in the automotive sector appears to be a tightly controlled, highly standardized process, particularly in Europe where type approval legislation provides a common framework. But as anyone who works in the field knows, the closer you get to the ground, the more fragmented the reality becomes. National authorities interpret and apply regulations differently, and even within the same OEM network, processes such as Certificate of Conformity (CoC) issuance can vary dramatically from one country to another.

This inconsistency creates operational headaches. It delays vehicle registration, frustrates customers, and introduces hidden costs that can escalate quickly. For OEMs and mobility players navigating an increasingly complex regulatory landscape, the need for a smarter, more cohesive approach to homologation has never been more urgent.

The challenges of fragmentation

Homologation is no longer a back-office function. In a market shaped by electrification, digital ecosystems, and evolving emissions standards, it plays a critical role in how quickly and confidently vehicles reach customers. Yet many OEMs still manage homologation through siloed teams spread across sales, aftersales, warranty, and engineering departments. This decentralized model leads to inefficiencies, communication breakdowns, and a lack of accountability.

Moreover, the homologation process is often managed locally by national sales companies (NSCs), each with its own tools, workflows, and interpretations of compliance. The result is a patchwork of processes that are difficult to scale, monitor, or improve.

Cross-market expertise is essential for success

Thriving as a mobility player in this environment requires more than just compliance. It requires strategic foresight, cross-border coordination, and operational excellence.

Expertise across markets

Local knowledge is essential, but so is the ability to apply it consistently across borders

Agility in compliance

Regulations are constantly evolving. Staying ahead requires dedicated resources to track, interpret, and implement changes.

Operational efficency

Operational efficiency Delays in CoC issuance or national approvals can stall vehicle deliveries and impact revenue.

Cost Control

Homologation must be scalable and transparent, with clear KPIs and centralized reporting.

Cross-market expertise is essential for success

What’s needed is a hybrid delivery model that combines local expertise with centralized coordination. One such model already in use by leading OEMs involves:

Regional experts

who manage high-touch interactions with authorities and customers.

A centralized support team

 that handles documentation, CoC processing, and workflow coordination.

Modular services

that can be tailored to the needs of each market, from type approval for new entrants to ongoing homologation support for established brands.

This approach delivers measurable benefits: reduced costs, extended service hours, improved compliance, and faster time-to-market. It also provides a single point of accountability – something that’s sorely lacking in many current setups.

Standardizing without sacrificing flexibility

For one European vehicle manufacturer, this model has already transformed homologation across 12 brands. By outsourcing key tasks and standardizing processes, they have cleared backlogs, improved customer satisfaction, and gained better control over compliance costs. The solution adapted to local needs without sacrificing consistency, which is a critical balance in today’s regulatory environment.

MSX Homologation Services

MSX offers a fully integrated, comprehensive solution designed to help OEMs navigate the complexities of global compliance with confidence and efficiency. Our offering brings together two core service pillars:

  • Type Approval

    We specialize in helping OEMs bring vehicles designed and manufactured in one region into compliance with the regulatory requirements of another. This includes managing the technical documentation, regulatory interpretation, and authority engagement needed to secure approval for market entry.

  • Modular Homologation Support

    Beyond type approval, we offer a suite of scalable services that support ongoing homologation needs. Whether it’s Certificate of Conformity (CoC) management, documentation handling, or workflow coordination, our modular approach allows OEMs to tailor support to each market’s specific demands without sacrificing consistency or control.

By combining local expertise with centralized coordination, MSX delivers faster time-to-market, reduced compliance costs, and a single point of accountability across your homologation lifecycle.

Ready to simplify your compliance journey?

Let MSX help you turn homologation into a strategic advantage.

Contact us

Homologation

Homologation without borders:

Building a cohesive complience strategy

By Nicola Zorz 

Global Solutions Leader, Repair Optimization and Compliance

At first glance, homologation in the automotive sector appears to be a tightly controlled, highly standardized process, particularly in Europe where type approval legislation provides a common framework. But as anyone who works in the field knows, the closer you get to the ground, the more fragmented the reality becomes. National authorities interpret and apply regulations differently, and even within the same OEM network, processes such as Certificate of Conformity (CoC) issuance can vary dramatically from one country to another.

This inconsistency creates operational headaches. It delays vehicle registration, frustrates customers, and introduces hidden costs that can escalate quickly. For OEMs and mobility players navigating an increasingly complex regulatory landscape, the need for a smarter, more cohesive approach to homologation has never been more urgent.

The challenges of fragmentation

Homologation is no longer a back-office function. In a market shaped by electrification, digital ecosystems, and evolving emissions standards, it plays a critical role in how quickly and confidently vehicles reach customers. Yet many OEMs still manage homologation through siloed teams spread across sales, aftersales, warranty, and engineering departments. This decentralized model leads to inefficiencies, communication breakdowns, and a lack of accountability.

Moreover, the homologation process is often managed locally by national sales companies (NSCs), each with its own tools, workflows, and interpretations of compliance. The result is a patchwork of processes that are difficult to scale, monitor, or improve.

Cross-market expertise is essential for success

Thriving as a mobility player in this environment requires more than just compliance. It requires strategic foresight, cross-border coordination, and operational excellence.

Expertise across markets

Local knowledge is essential, but so is the ability to apply it consistently across borders

Agility in compliance

Regulations are constantly evolving. Staying ahead requires dedicated resources to track, interpret, and implement changes.

Operational efficency

Operational efficiency Delays in CoC issuance or national approvals can stall vehicle deliveries and impact revenue.

Cost Control

Homologation must be scalable and transparent, with clear KPIs and centralized reporting.

Cross-market expertise is essential for success

What’s needed is a hybrid delivery model that combines local expertise with centralized coordination. One such model already in use by leading OEMs involves:

Regional experts

who manage high-touch interactions with authorities and customers.

A centralized support team

 that handles documentation, CoC processing, and workflow coordination.

Modular services

that can be tailored to the needs of each market, from type approval for new entrants to ongoing homologation support for established brands.

This approach delivers measurable benefits: reduced costs, extended service hours, improved compliance, and faster time-to-market. It also provides a single point of accountability – something that’s sorely lacking in many current setups.

Standardizing without sacrificing flexibility

For one European vehicle manufacturer, this model has already transformed homologation across 12 brands. By outsourcing key tasks and standardizing processes, they have cleared backlogs, improved customer satisfaction, and gained better control over compliance costs. The solution adapted to local needs without sacrificing consistency, which is a critical balance in today’s regulatory environment.

MSX Homologation Services

MSX offers a fully integrated, comprehensive solution designed to help OEMs navigate the complexities of global compliance with confidence and efficiency. Our offering brings together two core service pillars:

  • Type Approval

    We specialize in helping OEMs bring vehicles designed and manufactured in one region into compliance with the regulatory requirements of another. This includes managing the technical documentation, regulatory interpretation, and authority engagement needed to secure approval for market entry.

  • Modular Homologation Support

    Beyond type approval, we offer a suite of scalable services that support ongoing homologation needs. Whether it's Certificate of Conformity (CoC) management, documentation handling, or workflow coordination, our modular approach allows OEMs to tailor support to each market’s specific demands without sacrificing consistency or control.

By combining local expertise with centralized coordination, MSX delivers faster time-to-market, reduced compliance costs, and a single point of accountability across your homologation lifecycle.

Ready to simplify your compliance journey?

Let MSX help you turn homologation into a strategic advantage.

Navigating the Future of Mobility?

Homologation without borders:

Building a cohesive complience strategy

By Nicola Zorz 

Global Solutions Leader, Repair Optimization and Compliance

At first glance, homologation in the automotive sector appears to be a tightly controlled, highly standardized process, particularly in Europe where type approval legislation provides a common framework. But as anyone who works in the field knows, the closer you get to the ground, the more fragmented the reality becomes. National authorities interpret and apply regulations differently, and even within the same OEM network, processes such as Certificate of Conformity (CoC) issuance can vary dramatically from one country to another.

This inconsistency creates operational headaches. It delays vehicle registration, frustrates customers, and introduces hidden costs that can escalate quickly. For OEMs and mobility players navigating an increasingly complex regulatory landscape, the need for a smarter, more cohesive approach to homologation has never been more urgent.

The challenges of fragmentation

Homologation is no longer a back-office function. In a market shaped by electrification, digital ecosystems, and evolving emissions standards, it plays a critical role in how quickly and confidently vehicles reach customers. Yet many OEMs still manage homologation through siloed teams spread across sales, aftersales, warranty, and engineering departments. This decentralized model leads to inefficiencies, communication breakdowns, and a lack of accountability.

Moreover, the homologation process is often managed locally by national sales companies (NSCs), each with its own tools, workflows, and interpretations of compliance. The result is a patchwork of processes that are difficult to scale, monitor, or improve.

Cross-market expertise is essential for success

Thriving as a mobility player in this environment requires more than just compliance. It requires strategic foresight, cross-border coordination, and operational excellence.

Expertise across markets

Local knowledge is essential, but so is the ability to apply it consistently across borders

Agility in compliance

Regulations are constantly evolving. Staying ahead requires dedicated resources to track, interpret, and implement changes.

Operational efficency

Operational efficiency Delays in CoC issuance or national approvals can stall vehicle deliveries and impact revenue.

Cost Control

Homologation must be scalable and transparent, with clear KPIs and centralized reporting.

Cross-market expertise is essential for success

What’s needed is a hybrid delivery model that combines local expertise with centralized coordination. One such model already in use by leading OEMs involves:

Regional experts

who manage high-touch interactions with authorities and customers.

A centralized support team

 that handles documentation, CoC processing, and workflow coordination.

Modular services

that can be tailored to the needs of each market, from type approval for new entrants to ongoing homologation support for established brands.

This approach delivers measurable benefits: reduced costs, extended service hours, improved compliance, and faster time-to-market. It also provides a single point of accountability – something that’s sorely lacking in many current setups.

Standardizing without sacrificing flexibility

For one European vehicle manufacturer, this model has already transformed homologation across 12 brands. By outsourcing key tasks and standardizing processes, they have cleared backlogs, improved customer satisfaction, and gained better control over compliance costs. The solution adapted to local needs without sacrificing consistency, which is a critical balance in today’s regulatory environment.

MSX Homologation Services

MSX offers a fully integrated, comprehensive solution designed to help OEMs navigate the complexities of global compliance with confidence and efficiency. Our offering brings together two core service pillars:

  • Type Approval

    We specialize in helping OEMs bring vehicles designed and manufactured in one region into compliance with the regulatory requirements of another. This includes managing the technical documentation, regulatory interpretation, and authority engagement needed to secure approval for market entry.

  • Modular Homologation Support

    Beyond type approval, we offer a suite of scalable services that support ongoing homologation needs. Whether it’s Certificate of Conformity (CoC) management, documentation handling, or workflow coordination, our modular approach allows OEMs to tailor support to each market’s specific demands without sacrificing consistency or control.

By combining local expertise with centralized coordination, MSX delivers faster time-to-market, reduced compliance costs, and a single point of accountability across your homologation lifecycle.

Ready to simplify your compliance journey?

Let MSX help you turn homologation into a strategic advantage.

Contact us

Learning

Transforming Retail

Elevate Your Automotive Sales with MSX AI Agents

Discover how MSX AI Sales Agents streamline your automotive sales process, boosting efficiency and enhancing customer experience.

What if your next customer never had to repeat themselves, no matter where, when, or how they reached out?

At MSX, that’s not a future vision, it’s today’s reality. By embedding intelligent AI agents across the entire retail journey, MSX is transforming fragmented automotive experiences into seamless, brand-consistent conversations that convert. This isn’t about replacing people. It’s about empowering them and reimagining what’s possible when AI becomes the engine behind every customer interaction.

The MSX AI framework

This transformation is further amplified through MSX’s partnership with NeuraCRM – a living, intelligent ecosystem that connects social signals, omnichannel interactions, and lead data into one unified platform. NeuraCRM empowers OEMs, NSCs, and dealer networks to capture the intelligence behind customer intent in real time.

Unlike conventional rule-based bots, MSX’s AI Sales Agents are powered by generative AI, enabling them to deliver dynamic, contextual, and human-like interactions. Each agent is purpose-built to support a specific part of the customer lifecycle:

George

A product expert, George handles detailed vehicle queries with precision and depth.

Rita

A product expert, George handles detailed vehicle queries with precision and depth.

George

A product expert, George handles detailed vehicle queries with precision and depth.

Rita

A product expert, George handles detailed vehicle queries with precision and depth.
These agents are further enhanced by NeuraCRM’s predictive intelligence, which enables them to understand context from social media, landing pages, and web interactions, and recommend next-best actions based on behavioral patterns, ensuring that customers receive tailored, brand-consistent support whether they’re browsing, buying, or booking.

Redefining retail with embedded intelligence

What sets MSX apart is its philosophy: AI is not a bolt-on feature, but a foundational layer of the digital retail experience. It’s an integral part of the digital journey. Whether launching a new model, nurturing leads, or managing end-of-term leasing, MSX’s AI agents operate as an always-on support system. This standardization ensures consistent, high-quality interactions, while preserving each brand’s unique tone and requirements.

AI that amplifies human expertise

MSX’s AI Sales Agents empower human advisors, by drawing on continuously updated knowledge bases, including brand documents and product data, to provide accurate, real-time responses. This frees up human agents to focus on complex, high-value interactions. The standardized infrastructure allows agents to switch between brands with ease. Where once a team might have been trained on a single OEM, today’s advisors can support multiple brands, each with its own scripts and expectations, thanks to the shared AI backbone.

Omnichannel by design

Modern consumers expect flexibility. Whether they reach out via WhatsApp, Facebook, website chat, or voice, MSX ensures a consistent, AI-backed experience across all channels.

NeuraCRM’s omnichannel capabilities complement this design, enabling proactive re-engagement and seamless transitions across platforms. This is an experience particularly valued by younger, digitally native customers.

AI that builds loyalty and value
MSX’s AI Sales Agents go beyond the point-of-sale. They anticipate customer needs, optimize offers, and preserve future opportunities. For example:

They can reassess leasing options months in advance, coordinating trade-ins or buybacks to create compelling upgrade paths.

When budgets don’t align, they shift prospects back into the funnel rather than discarding them.

They handle multi-request scenarios, such as booking a service and scheduling a test drive, in a single, fluid interaction.

Modular, scalable, and OEM-ready

Not every automaker is ready to leap into full automation, and that’s exactly why MSX’s approach works. With a modular, scalable framework, brands can choose the level of automation that suits their strategy. Whether it’s a fully autonomous retail flow or a hybrid model with manual handoffs at key moments like contract signing, MSX adapts to the rhythm of each OEM.

But adaptability is only part of the story. MSX’s AI Sales Agents are embedded across the entire customer and sales lifecycle, not as add-ons, but as strategic enablers. They bring consistency, intelligence, and brand nuance to every interaction. By fusing generative AI with a modular omnichannel infrastructure, MSX creates a digital foundation that evolves with the industry.

In a landscape where agility defines success, MSX delivers the tools, the architecture, and the intelligence to help automotive brands lead with confidence. The partnership with NeuraCRM further strengthens this foundation, offering a scalable, intelligent lead management ecosystem that adapts to diverse market needs and brand strategies.

Find out more about our Sales Supporting Capabilities

MSX Sales Performance solutions combine cutting-edge AI and innovative technologies with people and process services to help mobility providersnavigate this complex landscape and achieve their customer experience, growth, and profitability objectives.

Click Here

About the author

Robert Häusler
Global Solutions Director, Distribution and Sales Performance

With over 20 years of international experience in marketing, strategy, and business transformation, [Name] has led global initiatives across the automotive and mobility industry. His expertise spans sales performance, customer engagement, and digital innovation, with a strong focus on technology and data-driven growth. Known for combining strategic foresight with hands-on execution, he guides teams through complex change. Passionate about sustainability and AI-driven solutions, he helps organizations shape the future of mobility and customer experience.

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